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Research papers

The scope and limitations of forecasting for industrial products

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967
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Citation

Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-scope-and-limitations-of-forecasting-for-industrial-products


Research papers

The scope and limitations of forecasting for industrial products (French)

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967
×

Citation

Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products (French). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-scope-and-limitations-of-forecasting-for-industrial-products-french-


Research papers

How to determine the optimum screening frequency of a movie commercial

The ensuing report deals with the film as an advertising media (movie commercial). It describes a basic experiment thanks to which it was possible, using only a minimum of data, to define and elucidate the phenomenon involved in a movie commercial 's...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: A. Morgensztern
August 1, 1967
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Citation

Morgensztern, A. (1967a, August 01). How to determine the optimum screening frequency of a movie commercial. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/how-to-determine-the-optimum-screening-frequency-of-a-movie-commercial


Case studies

Forecasting results of an advertising campaign

Is it possible today for a firm which is thinking of devoting a considerable sum to the financing of an advertising campaign to obtain a fairly accurate forecast of tho results of the campaign either from its publicity department or its advertising...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Nicolas Steinberg
June 15, 1967
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Citation

Steinberg, N. (1967a, June 15). Forecasting results of an advertising campaign. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/forecasting-results-of-an-advertising-campaign


Research papers

The tour operator's point of view

The past decade has seen an enormous growth in the number of persons from the United Kingdom taking an annual holiday outside the country. Within an overall growth of the market, the most prominent feature has been the increase in the number of...

Catalogue: Seminar 1967: Travel and Tourism
Author: Peter B. Mooney
June 15, 1967
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Citation

Mooney, P. B. (1967a, June 15). The tour operator's point of view . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-tour-operator-s-point-of-view-


Research papers

Employment of econometric methods in forecasting the consumption of plastic materials

This paper sets out to describe the methods employed to make forecasts of the medium-term consumption (1970 and 1975) of plastics in the E. E. C. countries. Great Britain and the United States. Researches were conducted into the "EUROPLASTICS"; these...

Catalogue: ESOMAR Congress 1966
Authors: Henk L. Bos, Louise Perruche
September 1, 1966
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Citation

Bos and Perruche (1966a, September 01). Employment of econometric methods in forecasting the consumption of plastic materials. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/employment-of-econometric-methods-in-forecasting-the-consumption-of-plastic-materials


Research papers

Forecasting shipbuilding capacity and potential output in the leading countries of the world

This technique of Industrial Market Forecasting was developed from and is illustrated by a survey and forecast of the output and capacity of the ship building industry of eleven leading centres of the world, undertaken in October 1963. The. survey...

Catalogue: ESOMAR Congress 1966
Author: C. Gray
September 1, 1966
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Citation

Gray, C. (1966a, September 01). Forecasting shipbuilding capacity and potential output in the leading countries of the world . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/forecasting-shipbuilding-capacity-and-potential-output-in-the-leading-countries-of-the-world-


Research papers

Employment of econometric methods in forecasting the consumption of plastic materials (French)

This paper sets out to describe the methods employed to make forecasts of the medium-term consumption (1970 and 1975) of plastics in the E. E. C. countries. Great Britain and the United States. Researches were conducted into the "EUROPLASTICS"; these...

Catalogue: ESOMAR Congress 1966
Authors: Henk L. Bos, Louise Perruche
September 1, 1966
×

Citation

Bos and Perruche (1966a, September 01). Employment of econometric methods in forecasting the consumption of plastic materials (French). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/employment-of-econometric-methods-in-forecasting-the-consumption-of-plastic-materials-french-


Research papers

Long-range weather forecasting (3 years) and its application to market research

In the industrial field, which has been interested in this work since the foundation of the S.C.E.A.M., the applications of these weather forecasts bring to market research the meteorological factor which it had lacked until then, and which disturbs...

Catalogue: The European Marketing Research Review 1966
Authors: René Viart, Henri Roquetanifere
August 1, 1966
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Citation

Viart and Roquetanifere (1966a, August 01). Long-range weather forecasting (3 years) and its application to market research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/long-range-weather-forecasting-3-years-and-its-application-to-market-research